Brand

The sure plug, in one mark.

A plug for connection, a tick for verified, and a yellow cord that hooks into an S. Everything on this page is free to use when you are writing about, or working with, Sure Plugger.

Logo

Mark and wordmark

SurePlugger

Download mark (SVG)Download yellow mark (SVG)Download mark (PNG)

✓ Keep clear space equal to the width of one prong around the mark.
✓ Use the green mark on light and cream; the yellow mark on green and ink.
✗ Don't recolour, stretch, rotate or add shadows to the mark.
✗ Don't set the wordmark in another typeface; it is always "SurePlugger", written as one word with Plugger in colour.

Colour

Market-day palette

#0B6B3A

Plug greenThe mark, primary buttons, anything that says verified.

#FFC93C

Spark yellowHighlights, active states and the cord. One accent per view.

#FAF6EC

Market creamPage background in light mode and the plug body.

#111410

Night inkText, outlines and hard shadows. Never pure black.

#25D366

WhatsAppOnly for chat buttons.

Type

Loud headlines, calm body

Display · Bricolage Grotesque 800

Aa Verified

Text · Instrument Sans 400–700

Real wholesalers. Real stock. Checked in person, with the date to prove it.

Voice

How we sound

Plain

Short words a market trader would use. No jargon, no hype.

Proof first

Say what we saw and when. Dates beat adjectives.

Warm, not cute

Friendly and local, never jokey about people's money.